30th August 2017

Artificial Intelligence (AI) is changing everything from marketing to manufacturing. We are witnessing the beginning of the future for how the retail industry will leverage AI to better understand, connect with, and create superior experiences for customers.

One of the key areas starting to emerge is the personalisation of the interaction between customer and retailer. A brilliant example of this in action was recently showcased at Microsoft Inspire, Microsoft’s yearly partner kick-off event hosted in Washington DC.