17th January 2018

By Scott Threlfall, Head of Messaging & Nigel Broomhall, Product Manager, GCI.

In the final part of our three-part series on mobile messaging, we look at the future for this channel.

In part two of this series (“SMS today and the phenomenal rise of A2P marketing”) we discussed the advanced ways in which businesses were beginning to use the mobile channel – and SMS in particular – for unobtrusive communications. In part three, we are going to look at what the future has in store and how the mobile channel will become “SMARTER” than ever before.