You can run but you cant hide

Volvo Cars, has announced that it will introduce Skype for Business to its new 90 Series cars and so will be the first car manufacturer to take advantage of an in-car collaboration tool. Yes folks that’s Volvo – "boxy but safe" good old reliable, slightly boring, still around in 20 years, Volvo. That's kind of a big deal!

11 January 2017

So without claiming any great insight into the mind of your average Swede, like so many others it does look as if Volvo see Skype for Business as here to stay and as the leading unified communication solution that can deliver real digital business transformation.

Volvo are quite right in saying that we’ve all been there. Sitting in the car trying to join a conference call. You either fumble with or drop your phone while trying to connect or you forget the long pin code to join. It’s not the best way to start an important call in the car. On top of all that your attention is not where it should be – on the road. However, with Volvo Skype there is just one button to press on the display. Many of us might mourn the loss of our bubble of isolation between meetings where we can hit the M6 and crank up the Bruce Springsteen. But taking a wider perspective this really does seem to be a key stage in the promise of the leading unified communications solution to deliver mobility, productivity and collaboration, with the ability to work anywhere, anytime.

On the bright side you know that there’s no excuse for missing the kids’ school concert – just leave an hour earlier, hit the road, still be productive with a Skype meeting but with the added value of a stress-free evening with a happy spouse and kids. But as the freedom that comes with Unified Communications leaps ahead, the challenge for the CTO can also be heightened. The average Millennial in the workplace is both more tech savvy and has a higher expectation that the digital experience they have at home will be matched in the workplace. And now the challenge of an appropriate BYOD policy will have to integrate the Volvo as well!

Skype for Business is inherently simple with ease of deployment that comes with Cloud PBX vs a traditional on premise PBX, the ability to easily scale to match the changing needs of your business and the avoidance of hefty chunks of CapEx every few years. But the challenge remains of how to migrate, integrate and meet the particular needs of any business; be that the need for a bespoke contact centre or additional security in a regulated industry.

So we’d suggest that the business that has already helped customers deploy over 180,000 seats of Skype for Business with leading clients in the Enterprise, corporate and Public sectors might be a good place to come for advice and help.

We might even throw in a free fluffy dice for the Volvo…


Jon Seddon

Head of Product


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