GCI to support Women in Cricket

 

8 March 2018

A small village in Northumberland, Rock is famous for only having a single street and the Grade II listed Rock Hall, but it’s also the home ground of the all-female cricket team “The Rockettes”. Formed in 2017 as a “Cricket Mums” team by GCI’s Partner Account Director Amber Asher, the Rockettes are one of only 7 women’s teams in North Northumberland, with Amber noting the low uptake of the sport amongst girls from an early age.


“Schools aren’t actively encouraging young women to embrace cricket,” said Amber. “The demand is definitely there; the task is inspiring women to take up the sport. Cricket has done a lot for me personally and I view it not only as a sport, but an opportunity to have fun with and make new friends, keep fit and take a break from my busy work schedule.”


With England’s Women’s Cricket Team celebrating their fourth World Cup win only last year and drawing 1.16m viewers in the UK on Sky Sports – more than the men’s Champions Trophy final – women’s cricket is rapidly rising in popularity. The Rockettes are playing a pioneering role in the movement to recruit more women into the sport, and GCI are proud to be supporting a fantastic initiative and helping a small community to thrive through the power of sport.

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