Requirement: Automated CRM
GRITIT needed a CRM system which could automate the capture of certain data in order to reduce processing time, whilst improving accuracy and customer communication.
Winter-maintenance company GRITIT provides gritting and snow clearance services for commercial property sites across the UK. Founded in 2004, the company works with up to 250 staff in Winter to make sure that its clients’ properties stay safe to use. GRITIT is also the winner of numerous awards, has appeared in the Sunday Times Fast Track 100 list, and has received multiple industry accreditations.
The nature of GRITIT’s business means it is imperative to track all data surrounding its services and clients. The company must always keep extensive records to ensure that its customers do not face legal challenges from its visitors or tenants for negligence during periods of adverse or dangerous weather conditions. GRITIT has expanded rapidly, and was finding that its process of manually logging data surrounding weather conditions and work it had undertaken ineffective. The company has an aggressive five-year growth strategy and a strong IT infrastructure to automate this process was therefore sought, which would enable it to improve work delegation and communication with customers for a high-quality service. With GCI’s background in providing solutions to a wide range of legal organisations, GRITIT was confident that GCI had strong knowledge and experience of potential compliance issues, and asked them to provide a robust CRM platform.